The Emporium is the largest store in Disneyland and is strategically located at the entrance of Main Street from Town Square. I say strategic because it’s the first big store when you walk into the park and the last big store walking out of the park. It’s also on a corner. I mean basically if you don’t see the Emporium it’s because you’re blind. And actually, I’m pretty sure blind people run into it as well.

There it is, hidden away where nobody can find it
Incidentally, the Emporium was the scene of my Awkward Social Situation. If you want to see what the Emporium looks like with a big green wall around it, check out this post.
But I digress.
The Emporium is sort of the Wal-Mart of Disneyland–you can find just about everything there.

Clothes

More clothes
Clearly clothes are a biggie. In general, Disneyland clothes fall into three categories:
1) Things You Wear On the Upper Half Of Your Body (roughly 98%)
2) Things You Wear On The Lower Half Of Your Body When You’re Laying Around The House Eating Ice Cream (roughly 0.5%)
3) Things You Sleep In (roughly 1.5%)
Disneyland really shoots for comfort. Also I didn’t include hats because they’re probably going to be their own post. Actually you could probably do an entire blog on Disneyland hats, but that would be even more boring than this post and nobody wants that.
The Emporium also features:

Things To Drink Out Of
and

Things Made Out Of Paper
If you want to go around collecting character autographs, here’s a good place to buy yourself a book. OMG, I just realized that’s something I’ve never done–now I’m going to have to buy an autograph book and stalk the characters.
At the center of the store, the checkout counter has a jumbo-sized snow globe, sans snow.

Shiny!
And remember my Awkward Social Situation? It was all to get this picture of shot glasses (with extra cast members thrown in for added authenticity):

I'd like a shot of Mickey, straight up, yo
And here’s the most anticlimactic thing in the history of MYWTM (which isn’t very long, but still). Walt wasn’t a fan of alcohol, so rather than labeling these as shot glasses, they rang up as “toothpick holders.”
Yes, I got into a massively Awkward Social Situation just so I could tell you that shot glasses were known as toothpick holders.
I told you it was anticlimactic.
The Emporium also opens facing Main Street.

Oh, hello Main Street! I may look like any old store, but if you turn the corner, I'm a monstrosity
Also, there is a line of stores and such that span part of Main Street that are connected inside. The Emporium is the end of that line. It can be a good thing to keep in mind if you’re trying to navigate around 134,132,542,653 people waiting for the parade. I don’t always recommend cutting through stores, especially with a stroller, but if you’re on your own and you’ve got somewhere to be, well…
The last thing you need to know about the Emporium is that it seems like it would be a great place to pick up that gift on the way out of the store. That way you won’t have to carry it with you all day and risk getting it stolen, right? So you think you’ll just swing by on your way out.
Well, everybody else in the park has the same idea. So if you’re going to shop the Emporium, don’t wait until park closing to do it. And if you want to just do some casual browsing, REALLY don’t wait until park closing to do it.
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Is this the store with the giant wall o’ pins, too? I remember that because my friend was a former castmate at WDW and wanted me to bring her back some. Disney peeps are crazy about pins for some reason.
I actually use a double shot glass I got in DC as a toothpick holder!
Ah. I have fond memories of the Emporium. I bought a Goofy hat there once. Now I want to read your post on hats!
I loooove your blog. I just wanted to add that isn’t this the store that they have different scenes from Disney movies in the windows? I used to love looking in all the windows as a kid to see what movies they were featuring. Next time you walk by check out the windows. They don’t do it as specific as they used to. Now it will be various Disney characters all hanging out together but as a kid it was a very specific scene from a movie and every detail was in that window. A perfect picture like you were in it.
Thanks Jennifer! You’re right about the windows, and I have a whole separate post talking about them!
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